Choosing the correct domain name is one of the most important considerations when starting a website. Your domain name is your online identity; it should be distinctive, brandable, and available for registration. Continue reading to learn selecting the finest domain name for your website.
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Check Domain Name Availability
The next vital step is searching to see if your desired domain name is available for registration. Here are some best practices during the search process:
- Brainstorm multiple options: Consider a few potential domain names if your first choice isn’t available. Try different variations by changing the domain extension, abbreviating words, or adding extra keywords.
- Use a domain search tool: Use a domain search website to search across all extensions simultaneously. Simply enter keyword ideas and instantly check availability.
- Consider trademarks: Verify your domain name doesn’t have an existing trademark with a quick search to avoid potential legal issues.
If the exact match domain name you want is taken, getting creative with prefixes, suffixes, hyphens, or abbreviations can help you find an alternative option.
6 Tips for Selecting the Right Domain Name
Finding a catchy, brandable domain name that aligns with your website vision takes some strategic thinking. Apply these tips during your selection process:
1. Make It Memorable
Select a domain name that is short, simple, and easy to remember. Avoid complex strings of numbers and words that are hard to recall.
2. Keep It Short
Preferably, keep your domain under three words or 15 letters in total. Lengthy domains are more challenging to type out and remember.
3. Incorporate Your Brand
When possible, incorporate your business name, product, or other unique brand identifiers into the domain to reinforce your brand identity.
4. Consider Keywords
If appropriate, incorporate relevant keywords to improve search visibility and indicate what your site is about. But don’t force keywords unnaturally.
5. Register Immediately
A first-come, first-served policy applies while registering domains. As soon as you locate a domain name that you want available, register it immediately to avoid it being taken by someone else.
6. Check for Trademarks
To avoid potential legal conflicts, perform a quick search to verify that your domain name does not contain any trademarked terms or brands.
Thinking through these elements during your selection process will help you choose a domain name that meets all your criteria.
Conclusion
Finding a quality, memorable domain name takes time and creativity. Use domain name search tools to check availability across TLDs, incorporate your brand identity, consider keywords, check for trademarks, and work the name into conversations to gauge memorability. As soon as you find an available option you like, register your perfect domain name to secure it for your website.