It’s not at all uncommon to hear of businesses that put their customers first. The overall response to this from audiences might often be that this is just a marketing ploy, but can this sentiment be proven in any way by the actions of businesses? Of course, all businesses are putting themselves first but they have to in order to exist in the first place, but without putting the customer first, they risk losing their audience to competitors that might treat them better.
Perhaps turning your attention to the technology that you use can help you to find an answer – showcasing the value of the customers through investment.
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Building Trust
The issue of transparency is what a lot of audiences might struggle with when it comes to this sentiment. Therefore, building trust more authentically might help customers feel as though you’re serious about what you’re saying. Security is a good place to start. While you likely have a strong commitment towards security anyway due to how it keeps your own brand safe, it also helps to protect customer data and provide them with a space where they can feel comfortable about spending money. Options like a managed detection and response strategy can keep you on the ball when it comes to emerging vulnerabilities, allowing you to be aware of potential problems with your security before they’re taken advantage of.
User Experience and Responses
When it comes to your website or your app, the term ‘user friendly’ might be on that you’re thinking about a lot. Of course, you want them to see the information that you want them to see, and you want them to guide them in a direction to where they’re ultimately either making a purchase or fulfilling the central purpose of the app. At the same time, you need to think about what will stop someone from using such a platform.
In the example of an app, repeated crashes or bugs, or errors might just make the experience more hassle than it’s worth. A bad launch doesn’t have to be the end, though, and a commitment towards fixes and improvement can turn a negative situation around into something valuable.
Feedback Options
It might be that the technology your customers appreciate the most are the examples that allow them to have a voice. So much of the time, it can feel as though audiences are simply at the mercy of the sea of businesses trying to appeal to them. One could make arguments about the free market, but the sheer number of potential customers available can make one individual feel as though their voice is too quiet to be heard.
While perhaps not a remedy to this problem in a grand sense, simply offering customers a multitude of ways to provide feedback can help them to feel more proactive. How you respond to this feedback is important, too, and it’s worth understanding the value of negative feedback so that you can respond graciously and keep the interaction potentially positive.