Being an e-commerce marketing manager or business owner in today’s fast-paced world is no easy task. One change you can make is to adopt technology to lower your stress and go faster by implementing new tools and technologies. The strategies that worked just a few years ago have evolved along with rising customer expectations, and relying solely on an omnichannel presence is no longer enough.
Behind the most recognized businesses, different tech stacks are being implemented that allow them to grow without sacrificing quality or user experience. In today’s landscape, knowing how to choose the right tools has become essential.
Next, we’ll discuss the modern technologies being used in e-commerce and how they work together to support growth.
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The Evolving Commerce Platform Landscape
E-commerce platforms are transforming toward a more flexible approach, allowing users to adapt more quickly to market changes. Shopify is a great example. It’s stayed ahead of the curve not just because it’s popular, but because of its developer-friendly API and huge app ecosystem, which let businesses shape the platform to fit their own needs.
What’s changed is Shopify’s approach to composable commerce, which allows users to integrate solutions rather than accepting one-size-fits-all functionality.
One of the additions to Shopify is the Product Information Management System. The Shopify PIM allows users to centralize all product information and distribute it across multiple Shopify stores, which is useful for managing product data more effectively, especially when having large catalogs. Since information as descriptions and prices, is centralized, businesses can ensure accuracy across their entire commerce ecosystem, improving discoverability and speed to market.
That flexibility has positioned it as a growth partner for mid-market brands.
Beyond Basic Product Pages
Webflow started as a tool for website building, but today it plays a much bigger role in the tech stack of many e-commerce brands. What makes it stand out is how it delivers a seamless browsing experience, without affecting its performance. It lets teams create landing pages that convert, build visual lookbooks, and bring interactive brand ideas to life, all without needing a developer on standby.
Moving Beyond Basic Email
Among platforms that have evolved and begun to offer more comprehensive services, we find Klaviyo. This tool has become a powerful customer data platform that helps brands create personalized experiences across different channels. Initially offering only email marketing services, it now also integrates SMS marketing, analytics, reporting, and connects with more than 350 integrations.
Its strength lies in identifying user behavior patterns that indicate future purchase intent. By analyzing purchase history, browsing behavior, and engagement metrics, Klaviyo helps brands deliver the right message at the precisely optimal moment.
Workflow Automation
In the e-commerce landscape, saving time on background tasks is possible, and to achieve this, we implement automation. Zapier is the current market leader and is used by thousands of companies every day, allowing people without technical knowledge to create automated workflows. It works as a strategic tool for ensuring data consistency across platforms, triggering complex operational processes, and maintaining a single source of truth as organizations scale.
Product Information Management
A Product Information Management (PIM) system is a tool that centralizes information on all products, including their descriptions, prices, specifications, photos, and videos, transforming how teams manage product content.
This system implements a single source of truth, as all product information is stored in a single location. This automates the update process, allowing changes to automatically cascade to all channels and touchpoints.
It’s estimated that employees can spend up to 30% of their day just searching for, updating, and managing information. For businesses with hundreds of products, this tool becomes the solution to information inconsistencies across different sales channels.
Digital Asset Management
As your business scales, your product catalog grows, with multiple images, videos, and other media assets. Without a proper system to keep everything organized, workflows can get disorganized easily.
Many teams rely on shared drives, spreadsheets, or PDFs to manage their assets. But once you’re dealing with hundreds of products, finding the right file turns into a time-consuming task, or could even lead to mismatched visuals across your channels.
A Digital Asset Management (DAM) gives your team instant access to approved content from one reliable source, keeping everything consistent and easy to find.
That’s why a Digital Asset Management (DAM) system complements Product Information Management (PIM) tools so well. While DAM systems store and organize media assets, the PIM connects those assets to their products and information, keeping consistent data across platforms.
One of the best-known solutions on the market is Catsy, which is a Shopify PIM system that uses a friendly interface and enables teams to automate backend product content workflows while maintaining consistency across all sales channels.
This saves valuable time that teams can now invest in strategy development or innovation.
Building Your Ecosystem
When considering creating your tech stack, it’s important to audit your business processes and analyze which processes could be improved.
Remember to prioritize your team’s adoption of new technologies and to align your investments in technology with your e-commerce business goals. The most powerful tool adds no value if your team doesn’t use it effectively, and the right solution depends on your needs and challenges.
We’re lucky to have access to these kinds of tools and to bring them into our businesses. That’s why it’s important not just to adopt new technologies, but to grow with them platforms like BingeCringe are a true example of that. These solutions help us scale more efficiently, save valuable time, and build a real competitive edge over other brands facing the same challenges as we do.