In today’s business world a company without a website is sure to fail. Even a company with a poor or plain and lackluster website faces losing its competitive advantage. The consumer no longer stands for slow load times, high bounce rates, or crashes during checkout. In fact, that last scenario is sure to lose a sale and a customer permanently.
However, this doesn’t just pertain to the functionality of the website either, but also to its design and appearance.
When it comes to website design customers want something that stands out, is smooth, clean, easily navigable, has fast load times and most importantly works. While often small businesses with simple Shopify or WordPress websites aren’t in any danger of being dinged for this. Larger organizations and corporations are almost expected to have a much better website. An enterprise website.
But what exactly is an enterprise website, how are they developed, and what are the benefits of having one? Keep reading to discover the answer to these questions and more today!
What Is an Enterprise Website?
An enterprise website is one that is created for a business, organization, agency, or corporation. One of the biggest distinctions between an enterprise website and a more traditional website is the ability for it to be customer facing or employee facing. This means the website can be tailored to meet the needs of the consumer or the needs of the employees.
Even with SEO, keyword research, and brand focus, there is also a need for help with behind-the-scenes components like marketing, content, software integration, and storage management. Regardless of the purpose of having an enterprise website, it will be able to take your current features and services much further than ever before.
Enterprise Website Development
Enterprise web development is a very complex and intricate task. Often this will involve hiring the services of a full-service design and development company. Experts are usually called upon due to the complex multi-layered components of the website. There are a variety of services offered by enterprise website development, a few of the common ones include CMS development, search engine marketing solutions, and e-commerce development.
When it comes to services and taking features further with more in-depth tools, enterprise website development is where it’s at. As mentioned, there are a variety of services offered. The more popular ones mentioned help with SEO/SEM solutions and optimization, tailored and scalable online stores, and taking control of content storage, publishing and archiving.
Enterprise Content Management
A content management system will act as a portal or gateway to all applications and data throughout the enterprise as a whole. It ultimately controls how employees and customers manage and share information. It acts as the infrastructure for your business.
While one of the benefits of enterprise website development is the amazing look of it, that is only one benefit. Actually, the real benefit of an enterprise website is that it also deals with the functionality of the website.
Investing in enterprise website development will allow you to take control of SEO/SEM marketing, employee integration, and interaction, and improving the customer service experience throughout the wholesale.
This is done by allowing all applications and components of your company to integrate with one another. There are even enterprise applications that allow employees to interact with the company in more in-depth and innovative ways.
Developing Your Enterprise Website
When it comes to developing your own enterprise website there is no need to break the bank. While larger companies will opt for full-service companies that offer a variety of all-inclusive packages albeit on the expensive side.
Many small businesses are opting to outsource much of their website development needs to several smaller companies. There are even off the shelf options for enterprise content management systems at a more affordable price.
When it comes to running a business today and having a website every opportunity to gain a competitive advantage should be taken. While some may see having an enterprise website as a purely frivolous expense, the underlying benefits of a well-integrated infrastructure can’t be ignored.
Before discounting upgrading your website to that of an enterprise, you should ask yourself why you aren’t ready to take your company to the next level.