Despite this year being turbulent in many ways, the online goods sales industry will still end with more than 14% revenue growth overall.

Not all companies selling physical goods via digital sales will see that same result. What smaller stores can do to compete with massive online platforms is to improve customer engagement e-commerce experience.

How to improve e-commerce sales?

Enhanced CX is responsible for most of the increase in e-commerce revenue. Customer interaction is an important part of that – one that can be improved quickly, with little added operating cost. There are two main ways to do that:

1. Add multi-channel customer support, including a business phone solution, which will give you quantitative growth;
2. Utilize the features to improve the quality of interactions and capitalize on the quantity.

The more ways you give your customers to contact you, the more sales you will get. Good service will make your clients want to patronize your store repeatedly. 

How VoIP for e-commerce can improve customer interaction?

Digital communication solutions are the most convenient way to converse in a business environment. Plus, the virtual contact center, with its call data being easy to process and call recordings stored in the cloud, gives you a great way to analyze your efficiency, support your agents’ growth, and perfect your call scripts.

A customer support virtual number will provide immediate and personalized help, thus improving the customers’ overall satisfaction. 

Advice on how to use virtual business numbers

Tailor how your e-commerce customer interaction is set up to the specific audience’s needs. Example: three e-stores in Dubai, a high-end fashion store, a high-tech store, and a wellness and health shop.

1. Potential buyers may have questions about specific pieces displayed on the high-fashion website and their delivery and return terms – handle them fast. Connect a multichannel virtual number for e-commerce, or even several UAE virtual numbers, that will handle any number of calls at the same time, as the audience of such an e-store will not patronize a business that can’t even answer a phone call;
2. A tech e-store that sells smart home systems will benefit from a widget that offers customers a callback, to answer questions on the technical aspects of the store’s products. This will also require the store to find low outbound call rates, to help customers make a decision on the goods they may not be very well versed in; 
3. A health and wellness store must be a trustworthy brand. It requires a branded IVR with virtual call forwarding that distributes customer inquiries based on their topics. Making a post-sales survey call acts as a tool for checking customer satisfaction, and will allow to be in control of it.

There’s a direct correlation between e-commerce customer interaction experience and the sales figures. Online store communication is an easy and effective way to enhance that experience. Virtual phone numbers for online store sales will help process all incoming inquiries, creating a long-lasting impression on your customers that will grow your revenue and motivate repeat purchases.