If you’re searching for nail extensions Dubai that stay flawless through workdays, weekends, and constant screen tapping, It’s Beauty Salon offers a refreshingly calm alternative to rushed beauty fixes. This is a place where details matter: nails are shaped with intention, hair behaves in the heat, and brows are mapped to suit your face. Spread across several key Dubai locations, It’s Beauty is designed for people who want reliable results without turning self-care into a full-day project.
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A Salon Designed for Real Schedules
Dubai salons often force a choice between time-consuming appointments and quick services where consistency isn’t guaranteed. It’s Beauty is built around a different idea — treatments that fit smoothly into real schedules without cutting corners on precision. With locations in Dubai Marina, Business Bay, DIFC, and Internet City, and working hours from 10:00 to 22:00, booking an appointment doesn’t require reshuffling your entire day.
The experience feels organised from the moment you arrive. Appointments are structured realistically, transitions between services are smooth, and nothing feels improvised. The team is comfortable coordinating multiple treatments in one visit, whether that means moving from nails to hair or handling brows while colour develops. The result is a visit that feels efficient but unhurried, designed to get you back to your day looking polished rather than pressed for time.
Who It’s Beauty Fits Best
It’s Beauty doesn’t try to be universal. Instead, it works best for clients who already know what they value in a salon and don’t want to compromise on the details. If these points resonate, the experience here will likely feel intuitive rather than experimental:
- You care more about precision than passing trends. Nail shapes, lengths, and colours are discussed carefully, often measured rather than guessed, and adjusted to suit your hands, face, and daily routine.
- You expect results that last. Whether it’s nail extensions, gel overlays, or brow lamination, the standard here is clean wear for two to three weeks.
- You like efficiency without pressure. Appointments run on time, consultations stay focused, and the overall pace feels calm.
- You need flexibility built in. Late working hours across multiple locations make it easier to fit appointments around meetings, travel, and real-life schedules.
- You come prepared with references. Screenshots and inspiration photos are welcome, and technicians are skilled at translating them into something wearable and realistic rather than copying blindly.
Taken together, these details create an experience that feels considered and reliable, where you don’t have to explain yourself twice and can trust the result long after you leave the salon.
Nail Services Built Around Control and Longevity
Nails are where It’s Beauty has built a particularly strong reputation. The approach is methodical, clean, and consistent across branches.
Prep Comes First
Every manicure starts with careful preparation. Cuticles are handled gently, often with an e-file where appropriate, and hygiene standards are visibly high. This is especially noticeable with the Russian manicure, which delivers sharp, clean cuticle lines and polish placement that grows out neatly instead of lifting or flooding.
Options for Length and Strength
For nail extensions Dubai clients request most often, It’s Beauty offers several systems:
- Soft gel tips for lightweight, natural-looking length.
- Builder gel overlays for reinforcing natural nails.
- Hard gel for structure and durability.
- Acrylic for maximum strength and dramatic shapes.
What stands out is how length and shape are discussed. Rather than vague suggestions, technicians talk in millimetres and proportions. Square, almond, coffin, or soft oval—each choice is adjusted to your nail bed and daily habits.
Infills are typically scheduled every two to three weeks, depending on growth and lifestyle. The goal is a set that stays balanced.
Hair Services That Respect Heat, Humidity, and Time
Dubai hair needs are unique. Between heat, sun exposure, and air conditioning, even well-maintained hair can struggle. It’s Beauty takes a practical approach here, focusing on results that look good beyond the salon chair.
Cuts and Styling
Haircuts are paired with a polished finish, usually a smooth or softly bouncy blow-dry. If you’re short on time, an ends refresh with styling is a popular option—enough to clean things up without committing to a full transformation.
Color Without Guesswork
Every color service begins with a focused consultation that takes into account your hair’s history, realistic maintenance needs, and the balance between your desired tone and what will actually work long-term.
Pricing is clear, with services like full color up to 40 cm clearly defined, so you’re not surprised at checkout. First-visit discounts make bigger changes less intimidating, especially if you’re testing a new shade or technique.
Late hours are a major advantage here. DIFC professionals often book evening slots, while Marina clients squeeze in appointments before dinner plans.
Brows, Lashes, and Makeup: Small Changes, Big Payoff
If nails and hair create the base of a polished look, brows, lashes, and makeup are where results become noticeable almost immediately. These services are designed for clients who want to look put together without adding extra steps to their daily routine, focusing on balance, comfort, and longevity rather than excess.
| Service area | What to expect at It’s Beauty |
| Brows | Brow treatments begin with precise mapping before any shaping or lamination. The emphasis is on symmetry and proportion that suits your facial features, creating a fuller, cleaner look that holds its shape with minimal daily effort. |
| Lashes | From natural lash lifts to extensions and Russian Volume sets, lash services are selected based on comfort and wearability, ensuring they feel light and practical while still enhancing the eyes. |
| Makeup | Makeup services are built around Dubai’s climate, using professional products that withstand humidity and long days without feeling heavy, making them ideal before events, dinners, or photo sessions. |
| Combined services | Brows, lashes, and makeup can be booked alongside other treatments, allowing you to leave the salon fully polished and ready, without rushed transitions or last-minute touch-ups. |
Taken together, these services offer a high-impact refresh that fits easily into a single visit, helping you step back into your day looking composed, balanced, and effortlessly put together.
Pricing Transparency and First-Time Offers
One of It’s Beauty’s strengths is clarity around pricing. Menus are posted, consultations are honest, and first-visit offers—often up to 50% off—lower the barrier to trying new services.
Here’s a general snapshot to help with planning. Final costs may vary based on length, volume, or custom details discussed during your appointment.
| Service at It’s Beauty | Standard AED | First-time AED |
| Ends refresh + blow-dry | 285 | 220 |
| Full hair color (up to 40 cm) | 520 | 400 |
| Nail extensions set with gel color | 385 | 280 |
| Brow lamination with shaping | 330 | 240 |
| Eyelash lift | 350 | 265 |
Because services can be stacked, many clients handle hair and nails back-to-back, or even simultaneously when staffing allows. A quick note to the receptionist during booking usually ensures your time is mapped efficiently.
What an Appointment Actually Feels Like
The experience is deliberately low-key. You arrive, check in, and are offered a drink. There’s no sense of being rushed or upsold at every step.
In Business Bay, a typical evening booking might involve a full nail service that ends with perfectly cured polish and neatly oiled cuticles—no sticky residue, no smudging anxiety. In Dubai Marina, you might finish a haircut and styling session and still make it to dinner without second-guessing your reflection.
This rhythm is intentional. The salon’s pace allows you to mentally switch off while still knowing the details are being handled properly.
Booking, Policies, and Fair Play
Appointments can be made via phone, WhatsApp, or online forms. With multiple Dubai branches (and Abu Dhabi), rescheduling between locations is usually straightforward.
The first-time discount is generous, but it’s designed to be fair. Each bonus can only be claimed once. If misuse is detected—through duplicated details or technical checks like IP tracking—discounts may be revoked. The policy is clear, and most clients appreciate the transparency.
Why It’s Beauty Has Staying Power
It’s Beauty doesn’t rely on spectacle. Its strength lies in consistency. Specialists focus on what they do best—nail technicians refine prep and structure, colorists prioritize hair health and maintenance, and brow and lash artists measure before styling.
The atmosphere is calm. You’re not pressured to reinvent yourself every visit. Instead, you’re supported in maintaining a version of yourself that feels polished, dependable, and quietly confident.
That sense of control—over your time, your look, and your routine—is what keeps clients coming back. In a city that moves fast, It’s Beauty offers something rare: beauty services that fit into life, rather than taking it over.