How to Use Crowdsourcing for Effective Link Building

What is and how does it work? is a crowdsourcing platform that connects website owners and content creators with a network of trusted publishers and bloggers. The platform allows users to submit their content or website for link building opportunities, where a team of experienced link builders will then reach out to relevant publishers to secure high-quality, contextual backlinks.

How to Use Crowdsourcing for Effective Link Building

The process works as follows:

  1. Sign Up: Users create an account on the platform and provide information about their website, content, and link building goals.
  2. Content Submission: Users can submit their content, such as blog posts, infographics, or product pages, for link building opportunities.
  3. Link Prospecting: The team of link building experts will research and identify relevant, high-authority websites that align with the user’s niche and content.
  4. Outreach: The team will then reach out to the targeted publishers, pitch the user’s content, and negotiate placement of a contextual backlink.
  5. Reporting: Once a backlink is secured, the user will receive a detailed report, including the URL, anchor text, and other relevant metrics.

The benefits of using for link building

Using a crowdsourcing platform like for link building offers several advantages over traditional, manual link building methods:

  1. Time-Saving: The team handles the entire link building process, from prospecting to outreach, freeing up the user’s time to focus on other important aspects of their business.
  2. Scalability: With a network of trusted publishers and a team of experienced link builders, can secure backlinks at a much larger scale than a single individual could manage.
  3. Quality Assurance: The platform’s vetting process ensures that the backlinks obtained are from high-authority, relevant websites, which is crucial for improving search engine rankings and domain authority.
  4. Transparency: Users receive detailed reports on the backlinks secured, allowing them to track the progress and performance of their link building campaigns.
  5. Cost-Effectiveness: Outsourcing link building to a crowdsourcing platform can be more cost-effective than hiring an in-house team or a traditional link building agency.

Steps to effectively use crowdsourcing for link building

To maximize the benefits of using a crowdsourcing platform like for link building, follow these steps:

  1. Define Your Link Building Goals: Clearly define your objectives, such as improving search engine rankings, increasing referral traffic, or boosting domain authority.
  2. Audit Your Existing Link Profile: Analyze your current backlink profile to identify any gaps or areas for improvement.
  3. Optimize Your Content: Ensure that your content is high-quality, relevant, and valuable to your target audience, as this will make it more attractive to potential publishers.
  4. Leverage Targeted Outreach: Work with the team to identify the most relevant and authoritative websites for your link building campaign.
  5. Monitor and Analyze: Regularly review the reports provided by to track the performance of your link building efforts and make any necessary adjustments.

Tips for maximizing the results of your crowdsourcing efforts

To get the most out of your crowdsourcing link building campaign, consider the following tips:

  • Provide High-Quality Content: Ensure that the content you submit for link building is informative, engaging, and aligns with the publisher’s audience.
  • Diversify Your Link Profiles: Aim for a mix of dofollow and nofollow links, as well as a variety of anchor text and link placements.
  • Prioritize Relevance Over Authority: While high-authority backlinks are valuable, it’s essential to focus on securing links from websites that are relevant to your niche.
  • Communicate Regularly: Maintain open communication with the team to provide feedback, address any concerns, and ensure that your link building campaign is on track.
  • Experiment and Iterate: Continuously test different content types, outreach strategies, and target websites to identify the most effective approach for your business.

Case studies: Successful link building campaigns using

Case Study 1: Boosting Domain Authority for a SaaS Company

A SaaS company in the project management niche used to build high-quality backlinks and improve their domain authority. By submitting a series of educational blog posts, the company was able to secure 25 contextual backlinks from relevant industry websites. As a result, their domain authority increased by 8 points, leading to a 12% increase in organic traffic and a 15% improvement in search engine rankings.

Case Study 2: Driving Referral Traffic for an Ecommerce Store

An ecommerce store specializing in sustainable home goods used to drive referral traffic to their website. The company submitted a series of product guides and lifestyle articles, which were then placed on a network of home and lifestyle blogs. This resulted in 18 high-quality backlinks, leading to a 22% increase in referral traffic and a 17% boost in overall website conversions.

Common challenges and how to overcome them when using crowdsourcing for link building

While crowdsourcing can be an effective link building strategy, there are some common challenges that users may face, along with ways to overcome them:

  1. Ensuring Relevance: Securing backlinks from irrelevant or low-quality websites can hurt your SEO efforts. To overcome this, work closely with the team to identify the most relevant and authoritative websites for your niche.
  2. Maintaining Content Quality: Submitting low-quality or poorly optimized content can result in fewer successful link placements. Invest time and effort into creating high-quality, valuable content that aligns with your link building goals.
  3. Monitoring Link Profiles: Tracking the progress and performance of your link building campaign can be time-consuming. Utilize the detailed reporting provided by to stay on top of your link profile and make informed decisions.
  4. Scalability Challenges: As your link building efforts grow, managing the process internally can become increasingly difficult. Leverage the scalability of a crowdsourcing platform like to maintain the momentum of your link building campaign.
  5. Compliance and Transparency: Ensuring that your link building practices adhere to search engine guidelines is crucial.’s transparent reporting and vetting process can help you maintain compliance and avoid any potential penalties.

Alternative platforms for crowdsourcing link building

While is a popular and effective crowdsourcing platform for link building, there are other options available that may be worth considering:

  1. HARO (Help a Reporter Out): HARO connects journalists and bloggers with sources, providing opportunities for backlinks through expert contributions and interviews.
  2. Upwork: This freelancing platform allows you to hire experienced link building professionals to assist with your campaign.
  3. Fiverr: Fiverr offers a wide range of link building services, from guest posting to broken link building, that can be leveraged for your link building efforts.
  4. This platform specializes in influencer outreach and can help you connect with relevant bloggers and publishers for link building opportunities.
  5. Pitchbox: Pitchbox is a comprehensive outreach and link building platform that automates the prospecting, outreach, and reporting processes.

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