Did you know that Google updates its algorithm almost every day? Significant updates happen a few times per year. This means that the algorithm isn’t immutable, it’s constantly changing and evolving.
If you have a small business, it’s likely that many of your customers come from Google, so your Google page rank can make or break your bottom line. Getting to the top and staying on top means understanding and adjusting your marketing strategies to match the algorithm.
While this may sound complicated, it’s far easier than it sounds as long as you have a few tips and tricks. Read on to learn how to do it!
Provide a Good User Experience
Google has recently started to factor website performance into its ranking algorithm. They monitor user experience on websites and serve high-performing sites before slow and clunky ones.
If you don’t have a mobile site or your site is slow, you won’t rank very high. This means that if it’s been a while since you’ve updated your site or if you know you can’t accommodate a lot of traffic, it’s time to take care of it.
Start a Blog
You can get and keep more customers by providing more content about your service and industry. A blog is a great way to make a one-stop shop for your business.
For instance, if you work in the dental industry, your blog should provide resources for dental care between appointments and overviews of the services you provide. This way, you can improve your Google ranking by producing authoritative resources that happen to be packed with keywords!
Part of building website traffic is building links to your sites. This can increase your organic traffic and thereby boost your position in the Google algorithm.
If you’re a small business that relies on clientele in your area, local link building can help you stand out. This can be done by starting a link-building campaign with an SEO company to grow your natural traffic.
What worked last year might not work this year. With semi-annual updates, the algorithm is a moving target. Analytics are key to staying fluid and keeping an eye on what parts of your strategy are working and what aren’t.
If you notice your traffic dipping or certain ad campaigns flopping, don’t continue to waste time and money on them and hope that things turn around naturally. Instead, check-in with an SEO company or look at the documentation for recent Google updates. Then, adjust your current strategy as necessary and monitor it until it improves.
Continuously course-correcting is the key to a successful business that gets to the top and stays there in the long term.
Boost Your Google Page Rank Today
There are a lot of factors that go into your Google page rank, and moving up is not an overnight process. It takes effort, time, and money to get to where you want to be. But, as you climb the rank, you’ll notice your business growing too.
Start applying the tips you learned today, and you’ll see big results. And, stay on top of the latest SEO trends by following our blog!