Tech on the horizon: the trends and predictions that will change small businesses in 2024

Tech changes and progress are reshaping all areas of daily life, and that includes work and business models. In the current competitive market, entrepreneurs must use all the resources at their disposal to ensure their continuous survival and growth. Despite the challenges, many remain optimistic because the promise of emerging technologies remains a game-changer. At the same time, there’s also an increasing need to create teams with the necessary education and training to navigate and operate the new technologies or invest sufficient funds in learning programs to get people to the desired performance level. 

Tech on the horizon: the trends and predictions that will change small businesses in 2024 1


Artificial intelligence is widely discussed at the moment, and opinions are pretty polarised. The main reason is that while AI can clearly drive growth and improve operational speed, there are also concerns about its ability to keep data safe. The past months have shown that it can be used for nefarious purposes, such as to create and propagate fake news. Some are also concerned about the long-term implications of replacing the human workforce with technology, mainly what it means for unemployment and poverty rates. 

However, most analysts and researchers believe that in the short and medium term, AI isn’t likely to actually replace jobs. It will generate changes, however, by increasing workforce opportunities and redesigning roles and responsibilities within companies rather than kicking people out of offices and production lines. As technology and tools continue to develop and evolve, proficiency will also improve, and business owners must start adapting their plans to the challenges. Human Resources should investigate how workflows can be changed and how the hiring challenges will be mediated. 

Better marketing 

Customisation is already commonplace, but there’s still a lot of work to be done, and it’s predicted that marketing will become even more personal in the future. It’s not just about selling products anymore but about constructing a whole experience. Customers want to feel like they have a connection with the business and that your team cares about them enough to provide a memorable experience. Moreover, they want to feel there’s a reason to return to your brand. In today’s markets, where so many options are available, you shouldn’t underestimate the importance of a customer that keeps coming back. 

This trend is not just for the big brands anymore, as the small enterprises are more likely to lean into personalisation as well. It’s part of improving communication and gathering data more efficiently to know which products should make a return and how you can develop in the future. There’s no point creating products haphazardly if there’s a risk that nobody will buy them. Basing your choices on data means that you can save money and ensure all your resources are put to good use. It also leads to more followers, sales, clicks on your website, and growth. 

Financial help 

The world is going through a difficult financial period, and many businesses might feel out of depth when managing the situation. This is especially true for small businesses and startups, as they have less experience and less cushioning to fall back on if something doesn’t work according to the plan. With some help from Timesheet Portal you can manage digital expenses better, bill clients faster and more efficiently, as well as help your projects and help your team work smoothly. 

Specialised software can also help businesses navigate the issues that come with inflation, especially since they are more likely to lack the purchasing power of large corporations that can provide more financial leverage. This way, entrepreneurs can affect both day-to-day operations and long-term investments into technology, innovation, growth and expansion to new, international markets. Small businesses need financial technology solutions that allow them to lose less time on extraneous tasks and yield better results. 

Better customer service, more efficient accounting and even self-service can ensure less time goes on daily operations. 

Carbon Accounting 

Sustainability continues to be a critical point for businesses in 2024 and beyond. While there’s no denying that large corporations have a significantly bigger impact on the environment, smaller enterprises have their part to play, too. Climate change is a serious problem impacting the entire planet, and there are certain parts of the world, especially the ones that are still developing and are still more vulnerable economically, that are bearing the brunt of it through massive droughts, food insecurity and widespread poverty and discrimination resulting from lower living standards. 

Carbon accounting is one of the lesser-known methods of mitigating the adverse effects of climate change, unlike recycling, using biodegradable materials or finding sustainable transportation methods. Also known as greenhouse gas accounting, the process quantifies the amount of emissions that are produced directly from the activities and tasks completed by your company. CO2 is naturally the most common, but you can, of course, focus on others as well. 

Integrating it into the platforms that already exist in your company will help manage your carbon footprint much better. You can see what areas you need to improve, create realistic goals, and track your progress. 


There’s a saying that claims change is the only constant thing, and this is very much a fact in the business landscape. The only difference now is that change happens so fast that it can be difficult for people to keep up with it. Enter technology that is set to continue to impact the landscape and allow the propagation of more efficient practices across small businesses as well. After all, it’s not fair for large corporations to hoard all the tools and get an unnatural advantage. 

Most researchers agree that 2024 is the year when entrepreneurs will continue integrating technologies or at least make plans about adopting them in the very near future. Most of the technologies are expected to streamline processes and provide better experiences for the clientele. The purpose of tech is to allow processes to be better organised and less time-consuming. The solutions will also help businesses reach new audiences and get to international markets, and that’s something every business owner wants. But it takes constant effort and patience. 

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