Hyper-casual games are a relatively new genre of mobile games that have gained immense popularity in the last few years. These games are characterized by their simple and easy-to-learn mechanics, short play sessions, and high replayability. These games are typically free-to-play, with in-app purchases or ads used as a revenue model. There are, of course, exceptions to this rule: considered one of the most successful of the casual genres, casino games such as the best online pokies in Australia are typically available through a completely different monetization model.
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Why are hyper-casual games successful?
One of the major factors contributing to the success of hyper-casual games is their accessibility. These games are designed to be easy to pick up and play, with simple controls and mechanics that can be learned quickly. This makes them perfect for casual gamers who are looking for a quick and easy way to pass the time. These titles are also designed to be highly replayable, with many featuring procedurally generated levels or randomized elements that keep the gameplay fresh and engaging.
Another factor that has contributed to the success of the genre is their low barrier to entry. Unlike console or PC games, which often require expensive hardware and significant time investment to play, hyper-casual games can be played on any PC, smartphone, or tablet. Quite often, especially in the case of online pokies, you need little more than an internet connection and an HTML5-compatible web browser to play them – on any platform, no matter if it’s desktop or mobile. This has helped to make them incredibly popular among a wide range of players, from casual gamers to hardcore gamers.
More games than ever
The success of the genre has led to a surge in the number of games in this genre, with new titles being released on a regular basis. This has led to a highly competitive market, with many titles competing for the attention of players. To stand out from the crowd, many of them now feature unique and innovative gameplay mechanics, as well as colorful and eye-catching graphics.
Hyper-casual games have also been successful in monetizing their large player base. These games are typically free-to-play, but they use in-app purchases, ads, and other monetization methods to generate revenue. This has led to many of these games becoming incredibly profitable, with some even grossing hundreds of millions of dollars in revenue.
Success and profit
In recent years, the growth of the genre has been nothing short of spectacular.
According to a recent report, the hyper-casual gaming market is expected to reach $2.2 billion by 2022. This represents a significant increase from the $1.1 billion market size in 2018. The report also predicts that the number of hyper-casual games on the app store will reach over 400,000 by 2022, up from around 200,000 in 2019.
Concerns
Despite the games’ undoubted success, there are also some concerns about the genre. One concern is that the simple and repetitive nature of these games may lead to addiction, particularly among young people. Additionally, there are concerns that the use of in-app purchases and ads inside these games may be exploitative, particularly when they are targeted at children.
Final thoughts
In conclusion, hyper-casual games are a relatively new genre of mobile games that have gained immense popularity in the last few years. These games are characterized by their simple and easy-to-learn mechanics, short play sessions, and high replayability. The success of the genre can be attributed to their accessibility, low barrier to entry, and innovative gameplay mechanics. The hyper-casual gaming market is expected to grow exponentially in the coming years, reaching $2.2 billion by 2022. However, it is important to consider the potential negative impact of these games, like addiction, and the way they monetize their players.