A great mobile platform can enhance user satisfaction and improve the likelihood of more conversions. With more customers preferring to access products via mobile devices, UX designers now prioritise mobile users when developing websites.
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Streamlining User Flows
Most industries, especially online entertainment, are leveraging streamlined user flows to enhance customers’ experience. In the iGaming industry, most online platforms use optimised registration processes to minimise friction for new users, clear navigation, consistent layout, etc. This explains why even a video slots casino categorises games logically (e.g., slots, table games, live casino), provides quick access to featured promos, etc., to keep users engaged.
Streamlining user flows prioritises content and functionality based on mobile usage patterns and screen real estate constraints. This involves condensing complex processes into simplified steps, minimising unnecessary elements and focusing on core user tasks. By understanding user behaviour on mobile devices, such as shorter attention spans and on-the-go interactions, designers can prioritise key actions and information for a more efficient flow.
The Power of Flexible Layouts
Flexible layouts can greatly impact a business, as Sagapixel reported that about 73.1% of designers agreed that non-responsive designs were the number one cause of high churn rates. After optimising content and functionality for mobile devices first, designers can scale up to larger screens rather than attempting to retrofit desktops for smaller screens.
Mobile-specific features such as gestures, push notifications, and location services can streamline user flows by providing contextual and personalised interactions. Integrating these features thoughtfully into the user journey can enhance efficiency and convenience. A good example is using geolocation to suggest nearby stores or services or implementing swipe gestures for navigation to simplify tasks.
Optimising Page Load Speed
Approximately 83% of internet consumers expect websites to load faster by up to three seconds or less. Compressing images to reduce file size without compromising quality and leveraging modern image formats like WebP can drastically reduce load times on mobile devices. By using WebP lossy compression technology, you can save up to 25-34% in file size, while the lossless technology saves up to 26% compared to PNG. Lazy loading techniques can be employed to defer the loading of non-critical images until they are about to come into view, further enhancing performance.
By identifying and prioritising the rendering of above-the-fold content, such as text and images visible without scrolling, designs can ensure that users perceive the page as loading quickly. Minifying HTML, CSS, and JavaScript files and removing render-blocking resources can expedite initial rendering. Server-side rendering (SSR) or static site generation (SSG) for dynamic content can pre-render pages on the server, reducing client-side processing and improving load times, particularly on mobile devices with limited computational resources.
Browser caching and content delivery networks (CDNs) can enhance page load speed and performance. Caching frequently accessed resources such as images, CSS, JavaScript files, and API responses allows subsequent visits to load content more quickly by serving cached copies from the local device or CDN edge servers. Employing HTTP/2 or HTTP/3 protocols can further data transfer efficiency by enabling multiplexing, header compression, and server push capabilities.
In conclusion, prioritising mobile-first strategies is essential for businesses seeking exceptional UX in today’s mobile-centric world. By adopting streamlined user flows, flexible layouts and optimising page load speed, businesses can create user-friendly experiences that cater to the expectations of mobile users, ultimately driving customer satisfaction.