Nowadays, everything is running online and their results are very effective as well. Hence the same is with the marketing, as now no one has enough time for traveling here and there for marketing their products. So, they choose email marketing. As the title says, in this article, we will be going through the steps on how to use email marketing as a beginner.
What is Email Marketing?
Email (Electronic mail) is considered to be the best method for exchanging messages between people using electronic devices. By 2020, there are a total of 3.8 billion users who are using email. As email is so popular that users start using it for marketing purposes as it is the most effective way to connect with people. By sending emails with an effective strategy, companies make a good relationship with the prospects, and after that prospects convert into customers. Effective email marketing converts one-time buyers into recurring customers as well. There are many websites that offer email marketing tools such as eSputnik.
What are the Benefits of Email Marketing?
I think after reading the above section, you get to know about the Email marketing. Now, I am going to guide you with its benefits.
Email is a leading market channel beating all social media, SEO, and affiliate marketing. Email marketing offers you many benefits and I am going to discuss some of those benefits in the list given below:
- The first and the best benefit is that it is cheap and faster. Eg. Esputnik, one of the best email marketing tools.
- Out of 100 customers, 99 users have access to email and they check their emails on daily basis.
- Your email account will be yours all the time as it cannot be banned or deleted by anyone like other social media.
- If you send emails to your customers, then they spend more. As, from research, it was assumed that people who bought products from email marketing spend 140% more than those who didn’t get email offers.
Now, I am hoping that all the benefits are clear to you and now, your interest also increased towards email marketing. As you are a beginner, there are a few important things and steps that you should know before starting a campaign and our next section is all about it. Read the next section with full concentration.
How to Start Email Marketing as a Beginner?
To start a campaign you should follow various steps and as the heading says, we are going to discuss all those steps in this section.
The first thing, you have to keep in mind is that you are a guest in your customer’s email inbox. So, your email should be special and amazing then only the customer will be interested in your product or service. For example, if you go to your friend’s or relative’s house, the first thing that you should keep in mind is your behavior. Now, the same is with email marketing, you have to behave well as said earlier, you are a guest in their email inbox.
Here, I am going to guide you with a list that includes the steps which you have to adopt ot follow before starting email marketing:
Now, when you are going to start a campaign, the first thing you should keep in mind is “Why”, why you are starting the campaign? what is your motive behind starting a campaign?
No matter what your goal is, it should be clear, simple and measurable.
Step 2: Choose an email template or build one from scratch
Now, after knowing your goal you have to choose or make a template that makes your email more effective. There is no need to do any fancy work on your templates, it should not be complicated. You have to focus on the header and the footer area information.
Step 3: Write enticing email copy
After choosing the template, you have to write an effective and bold text for your customers so that they start engaging with your product. Your content should be perfect and easy to read. To make your content more interesting, you can also use some images. But do not use pictures of more than 2MB and always pay attention to the maximum email size. Since this could have an impact on the upload speed in different browsers.
Step 4: Review, test, and send your email marketing campaign
After writing the content you have to send it to your customers. If you are using eSputnik, then it will provide you the best quality at a reasonable price. It offers you 1000 emails in just USD $1.99.
Step 5: Measure your results
Now, after sending the mail, wait for some time for results. After one day, start checking your metrics including unique opens, click-through rates, unsubscribe rates, and spam complaints.
Additional: Use a VPN to make your IP unique
If you are not using a VPN while sending emails, then it is better to use it for your safety. Because if anyone opens your email on their computer and finds that it has been sent from an unknown location then they can complain about spamming. To avoid this situation, you should always hide your actual IP while sending emails.
Best Platform for Email Marketing?
There are numerous platforms available on the internet that offers you email marketing tools, but out of those platforms, I will recommend you to use eSpuntik.
eSputnik is a marketing automation service that allows launching promotional campaigns via emails, SMS, Viber, and Web Push notifications. This software has a lot of useful built-in features especially for online stores and eCommerce businesses: triggered emails, product recommendations for websites, automated scenarios for abandoned carts, etc. So, use advanced multichannel eSputnik marketing services to give customers a greater degree of choice and grow brand loyalty.
eSputnik all-in-one marketing platform combines campaign management and real-time AI-supported analytics so you can craft targeted campaigns or multichannel triggers as well.