Artificial intelligence (AI) is everywhere nowadays. It is in smartphones and smart speakers as voice assistants, personalized learning solutions, autonomous vehicles, and a host of other use cases. Notably, businesses are embracing the rise of AI technology, seeing that it can have profound impacts on their operations and profits.
Briefly discussed below are some of the most significant ways by which AI helps businesses, especially in the areas of customer experience and business profitability. Artificial intelligence has palpable benefits every business should know and learn to harness for their success.
Businesses can automate various processes to allow employees to focus their time on tasks that require more complex decision-making. Data entry, order processing, accounting, and business record-keeping and reporting can be made faster and less prone to errors by automating them. AI is capable of text and speech recognition. It can even extract data from images to automate data collection, record-keeping, as well as reporting.
Also, businesses can bring AI into customer relations management. There are AI chatbots that can be added to websites or online stores to address simple customer questions and concerns. These smart bots serve more customers compared to providing traditional customer support through chat, email, or telephone with a human company representative on the other end.
More powerful marketing and sales
In connection with AI-driven customer relations, businesses can use artificial intelligence to drive more effective and efficient marketing and sales campaigns. Outbound contact centers, for example, can use AI-powered predictive dialer software to optimize productivity and reach more leads faster. Predictive analytics is possible with machine learning, and it helps boost contact rates, conversions, transfer rates, and sales.
AI is now also generative, which means it can write copies for marketing emails and personalized messages for target customers. It can likewise help produce content for relevant articles to be published online or for content marketing.
Personalized customer experiences
AI tools may appear impersonal, but they can help create personalized customer interactions. Data from customers’ previous purchases, preferences, habits, and behavior can be used to create personalized experiences that leave a lasting impression. This can boost engagement and drive sales. To achieve these goals you can use different customer engagement platforms like Reteno which has a built-in AI-engine and can automate your connections with customers via mobile app. Also, AI can generate personalized marketing copies to establish rapport with customers and make them more receptive to sales pitches.
Getting customer feedback
In the past, businesses relied on survey firms to learn about customer sentiments. They conduct sentiment analysis through expensive and time-consuming methods like commissioned surveys. Some conduct their own surveys, but they usually end up with unscientific and skewed results.
Now, determining customer sentiments has been made faster and easier with the help of artificial intelligence. Businesses can use natural language processing to examine the tone of a customer’s voice or their choice of words as they communicate through chat or email.Artificial intelligence provides real-world benefits for businesses of all types and sizes, particularly when it comes to dealing with customers. It is not a fad. Businesses, however, need to be wise in choosing the AI solutions they implement.